5 Ways to Optimize WhatsApp Business to Increase Sales

2. Use the greeting and away message features to make a good impression

illustration of greeting message on WhatsApp Business (novochat.co)

When a customer sends a message for the first time to your shop’s WhatsApp Business, the feature greeting will automatically provide a greeting reply. Apart from that, this feature can also send messages to customers who have not communicated or made transactions with you for 14 days. This will give customers a good initial impression.

Another automatic messaging service is away message. This feature is useful when your business is not operating or outside shop operating hours. Customers who send messages will immediately receive a reply according to what you have previously created.

These two features are very useful for providing expected response times to customers who have sent messages. To activate it is quite easy, tap the three dots in the top right corner > settings > business settings > greeting message or away message.

For word choice, try not to make it appear that it is an automatic reply. You can use everyday interaction language to appear more “human”. You can also add emojis to give a friendly impression.

Also Read: 5 Ways to Use WhatsApp’s Multi-Device Feature, Not Connected to Your Cellphone!

3. Take advantage of the quick replies feature to be more effective in replying to messages

illustration of quick replies on WhatsApp Business (steemit.com)

The next WhatsApp Business feature that makes things easier for you as a businessman is quick replies. As a businessman, surely you often receive the same questions from various customers. With this feature you can create answer patterns so you don’t have to type again. Consumers also don’t have to wait long.

The way this feature works is by typing the ‘/’ symbol, the pattern that has been created will appear. To do this, you can tap the three dots in the top right corner > settings > business setting > quick replies.

4. Create broadcasts to provide information and promotions

broadcast illustration for WhatsApp Business (vanndigit.com)

Receiving information or promotions via WhatsApp messages will feel more personal than glancing at social media or advertisements. Hence, features broadcast on WhatsApp Business is critical to driving sales. This feature allows you to send messages to 256 customers at one time.

To make a broadcast on WhatsApp Business is quite easy. Tap the three dots in the top right corner > new broadcast > select the contact you want to contact > tap the check icon in the bottom right corner.

5. Assign contact categories using labels

label illustration in WhatsApp Business (boucegeek.com)

The label feature in WhatsApp Business functions to mark certain contacts or chats. Having labels can make it easier for you as a businessman to communicate with customers. This feature helps you to recognize customers and sort messages according to urgency.

There are several labels already available, namely new customer (prospect), new order (new order), pending payment (Waiting for payment), paid (paid), and order complete (order completed). Apart from that, you can add other labels according to your wishes. The way to activate this feature is to tap and hold the chat you want to mark > tap the icon label which appears in the top row of the main menu > select label that you want to install.

Those are some ways to increase your sales by optimizing WhatsApp Business. So, are you ready to try it?

Also Read: 5 Things You Must Prepare Before Starting an Online Business