To show its progress in the Android chipset market, MediaTek has now successfully partnered with every Android brand in the industry except Google. The Taiwanese semiconductor manufacturer has garnered its reputation with mid-range and budget Helio chipsets. Now, the company is shifting priorities, focusing mainly on high-end 5G-enabled SoCs.
MediaTek has successfully partnered with every Android manufacturer, except for Google
With previous doubts about their ability to compete against Qualcomm in the flagship market, a new report from the Economic Times suggests MediaTek’s comeback. With 15 different chipset designs created specifically for Android manufacturers (an expanded portfolio), MediaTek looks set to give Qualcomm a run for its money, especially at its most expensive prices.
Anku Jain, the Managing Director of MediaTek India, says that they now have deals with Samsung and Nothing. The only exception is Google. According to reports, Google itself is currently developing its in-house chipset called Tensor G4, which looks to be a prime component for the Pixel 9 series. However, this hasn’t stopped MediaTek’s ambition or belief that they can replace Qualcomm as the top dog.
MediaTek had an impressive first quarter of this year outpacing Qualcomm in terms of chips shipped according to a report by Economic Times. On top of that, they’re also working on a Dimensity 9400 Chipset, which should pose a serious threat to Qualcomm’s Snapdragon 8 Gen 4 when it launches.
Qaulcomm’s hiking prices may cause MediaTek to leap ahead in the competition
Earlier, an X leak reported that Qualcomm may be raising prices for its new chipset set to launch early next year. Resultantly, this price hike opens the door further for MediaTek’s new Dimensity 9400 Chipset, which is due for launch later this year and could offer better value for money than Qualcomm’s Snapdragon 8 Gen 4.
Morgan Stanley analyst speculates that about 35% of global smartphone chipsets will be powered by MediaTek by 2024. So it appears that Qualcomm might face some tough competition in the near future. The new entrant in the market seems to be worth considering, and it might make Qualcomm rethink its strategies.